Building a Culture of Experimentation at Spotify

Explore how Spotify built a culture of experimentation at scale in this 47-minute conference talk from GOTO Berlin 2016. Learn from Ben Dressler, Experimentation Lead at Spotify, as he delves into the challenges and strategies of running hundreds of simultaneous experiments across 100 million users and dozens of platforms. Discover the complexities beyond simple A/B testing and gain insights into creating a data-driven culture that embraces continuous improvement. Understand the importance of experimentation in product development and how it can drive innovation in large-scale tech companies. Gain valuable knowledge on implementing and managing large-scale experimentation programs in your own organization.

Building a Culture of Experimentation at Spotify • Ben Dressler • GOTO 2016