The Art of the Jedi Mind Trick

Explore effective communication strategies for cybersecurity professionals in this 27-minute conference talk from BSidesSF 2016. Learn how to convey critical security messages to decision-makers, including C-level executives, by mastering the art of the "Jedi Mind Trick." Drawing from over 20 years of consulting experience, discover techniques to overcome obstacles, adapt your language, and tailor your approach to different audiences. Gain insights into common challenges faced in various organizations and acquire practical methods for articulating complex security concepts. Understand the importance of listening, using analogies, and aligning with business objectives to drive real change. Develop skills to become a successful communicator in the cybersecurity field, ensuring your message is not only heard but also acted upon.

Introduction
Sponsor
Jeff Man
Jeff Man on Twitter
Why Im a Jedi
The Original Star Wars
Information Security Analyst
NSA
Leaving the NSA
PCI Purgatory
Know Your Audience
Listen
Language
Analogies
Business
Dont Assume
Dont Start With The Bad
Why Did You Get It
The Red Pill
Time
Summary
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