A Market Solution for Product Safety and Corporate Governance

Explore a groundbreaking approach to product safety and corporate governance in this 36-minute keynote address from BruCON 0x09. Delve into the world's first cyber security-backed short position as Justine Bone, CEO of MedSec, shares her journey from cybersecurity research to Wall Street. Learn how partnering with the Muddy Waters investment fund led to a new way of monetizing vulnerabilities and addressing product security market dysfunctions. Gain insights into the factors, challenges, and preparation required for such a project, including the interplay between cybersecurity, financial impact, and investment strategies. Discover the potential of activist investing, short selling, and the future of technology in shaping corporate responsibility and product safety.

Introduction
Why the mess confusion
Why the public markets
Security by obscurity
Company security vs product security
What to expect
Cybersecurity
Financial impact
Responsible disclosure
Coordinated disclosure
Investment strategies
Activist investors
Research
Short selling
Short selling clarification
Future of BruCON
The lowhanging technology
The importance of upfront work
Other dealbreakers