Bridging the Gap - Games Approaches to Engagement and Monetization

Discover game development strategies for enhancing user engagement and monetization in this 29-minute conference talk from Android Developers' Sustainable Growth Day 2019. Learn how game designers leverage user motivation to create compelling experiences, and explore practical ways to apply these principles to your own app development. Gain insights into monetization models, first-day engagement tactics, and effective user engagement techniques from Google Play's Partner Development Manager, Alyssa Perez. Download the accompanying slide deck from Play Academy for additional resources and deepen your understanding of growth hacking strategies for Android apps.

Introduction
Agenda
Monetization models
What are games
First day engagement
Engagement use case
User engagement