Brand Identity and Package Design for Pet Accessories - Part 1

Dive into a comprehensive video tutorial on brand identity and package design for a pet accessory brand. Follow designers Jeremy Slagle and Andrew Hochradel as they work on a real-life client project for The Parrot University, a bird harness business. Learn the entire design process from creative briefs to product presentation, including logo creation, product design, and realistic photo mockups using Adobe Illustrator and Photoshop. Explore techniques such as laying out logos, working with outlines mode, using pathfinder tools, handling client revisions, and addressing packaging requirements. Gain insights into efficient workflow practices like utilizing hotkeys for tabs and creating type on a path. Perfect for designers looking to enhance their skills in niche market branding and packaging design.

Start
intro
laying out the logo
outlines mode
pathfinder
client revisions
packaging requirements
hotkey for tabs and using tabs
type on a path