Adjusting to the Digital Revolution

Explore a thought-provoking conference talk featuring Amélie Oudea Castera of Axa Group, Claudia Goyo of Portugal Telecom, and Geraldine Calpin of Hilton as they engage in a discussion with Shona Ghosh of Business Insider about the digital revolution's impact on marketing. Gain valuable insights into how major companies are adapting their branding strategies to thrive in the rapidly evolving digital landscape. Discover key trends, challenges, and opportunities that arise as businesses navigate the intersection of technology and marketing in this 20-minute session from Web Summit, one of the world's fastest-growing technology conferences.

Brand 2017: Adjusting to the Digital Revolution