Shouting to Consciousness, Whispering to Emotions
Offered By: TEDx via YouTube
Course Description
Overview
Explore the fascinating world of neuromarketing and human decision-making in this 16-minute TEDx talk by Eda Ocak. Discover how emotions, rather than words, drive our behaviors as the speaker shares insights from real-life neuro measurements. Delve into the importance of socialization and the role of mirror neurons in understanding human behavior through a neuroscientific lens. Learn about the "perfection of imperfection" and gain valuable insights into the complex mechanisms behind human choices. Benefit from Ocak's extensive experience as a neuromarketing researcher, industrial engineer, and co-founder of Turkey's leading neuromarketing company, ThinkNeuro. Gain a deeper understanding of how neuroscience can be applied to marketing and human behavior studies, drawing from the speaker's academic background and numerous accolades in the field.
Syllabus
Bilince Bağırma, Duygulara Fısılda | Eda Ocak | TEDxIzmir Institute of Technology
Taught by
TEDx
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