Beyond Greenwashing - Embracing Impact-Based Innovations for Climate Action

Explore the urgent need to move beyond greenwashing and embrace impact-based innovations in combating the climate crisis in this thought-provoking TEDx talk. Discover how legal frameworks, technology, and sustainable practices play crucial roles in driving meaningful environmental change. Learn about the importance of consumer awareness and action-driven policies in holding companies accountable for their environmental claims. Gain insights from Shail Bala Tripathy, a legal technologist and co-founder of a law firm specializing in IP, technology, commercial, and media entertainment laws, as she shares her expertise on the intersection of artificial intelligence, data analysis, design, sustainability, and law. Understand the significance of initiatives like WIPO GREEN's "Innovate for a Green Future" campaign and how they contribute to positive environmental change. Delve into the world of sustainable businesses and their impact on creating a greener future.

Beyond Greenwashing | Shail Bala Tripathy | TEDxIMIKolkata