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Beer and Big Data: A Beginner's Guide to Digital Marketing with Heineken

Offered By: Web Summit via YouTube

Tags

Digital Marketing Courses Big Data Courses Digital Transformation Courses Consumer Behavior Courses Market Segmentation Courses Mobile Marketing Courses

Course Description

Overview

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Explore how Heineken, a global brewing leader, adapts to changing consumer habits and digital transformation in this 18-minute conference talk. Discover the brand's innovative approach to using data in a mobile-first world, as presented by Heineken's marketing leader Ian Wilson. Learn about the importance of IDDM (Intelligent Data-Driven Marketing), its implementation strategies, and how to simplify complex data processes. Gain insights into building capabilities and understanding audience segments to stay competitive in the digital age. Delve into the intersection of beer and big data, and understand how traditional industries can leverage modern technologies to maintain market leadership.

Syllabus

Intro
Mobile first
IDDM
Why IDDM
How to make it simple
Building capabilities
Audience segments


Taught by

Web Summit

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