Balancing Free and Paid Experiences for Subscription Apps

Explore strategies for balancing free and paid experiences in subscription-based apps through this panel discussion from Google Play's Playtime 2019 event. Learn how top global subscription apps navigate the challenge of offering a compelling free experience while maintaining a subscription model that users value. Gain insights from product managers and monetization experts at Blinkist, Dropbox, New York Times, and Peak as they share their approaches to freemium models, A/B testing, device limits, free experience updates, market-specific paywalls, and refining in-app user messaging. Discover how these industry leaders strike the right balance between attracting users with free features and converting them to paid subscribers.

Intro
Ads & Subscriptions - It's a balancing act
The tale of 2 AB tests
Device limit on Dropbox
Free experience update
Paywall for German market
Refining in-app user messaging