The Science of Engagement - Personalizing Customer Experience

Explore the science of customer engagement in this 29-minute Microsoft conference talk. Discover how Symend's digital engagement platform, built on Azure cloud, leverages behavioral science and data-driven insights to enhance customer relationships throughout their lifecycle. Learn how a science-based approach to customer engagement helps enterprises adapt to changing customer needs and motivates desired actions while improving overall experience. Gain insights into platform architecture, startup advice, Azure benefits, empathy in customer interactions, data-driven decision-making, risk management, and the role of data science in personalizing customer experiences.

Introduction
Guest introduction
Microsoft Code of Conduct
Platform Architecture
Advice for Startups
Azure Benefits
Empathy
Datadriven decisions
Cements industry approach
Managing risk
Data science
Whats next