Aravrit - Joining Letters, Ideas and People

Explore the innovative Aravrit writing system in this 33-minute SXSW 2021 conference talk. Discover how this hybrid script, combining Hebrew and Arabic, bridges linguistic and cultural divides. Learn about the design process, inspiration, and global impact of Aravrit, from its inception to its features in major media outlets and museums. Examine the power of typography in fostering understanding and connection between diverse communities. Gain insights into the potential of hybrid design solutions in addressing complex social issues. Investigate the practical applications of Aravrit in various contexts, from social media to public art. Reflect on the broader implications of this project for cross-cultural communication and conflict resolution.

Intro
Context
Research
Hebrew vs Arabic
Design Inspiration
Hybrid
Hybrid Letters
Project Aravrit
Authentic
legible
letters
design
connected forms
font styles
handwriting
expansion
social media
global reach
daily messages
growing organically
tattoos
murals
Reaching out
Other scripts
Hebrew and Latin
Producing ethically
Languages
Connections
Hug
Across Borders
The Design Museum
Why Arabic
Using Letters
World of Difference
Opening the Scope
The Hybrid Works
The Bottom Line