The Dark Side of Search Engine Optimization Campaigns - AppSec EU 2017
Offered By: OWASP Foundation via YouTube
Course Description
Overview
Explore the dark side of Search Engine Optimization (SEO) campaigns in this 35-minute conference talk from AppSec EU 2017. Delve into how threat actors abuse SEO techniques to promote malicious websites, incorporating web attack methods like SQL injection, content spamming, and open redirects to manipulate search engine rankings. Examine the effectiveness of these campaigns by analyzing traffic rankings, user engagement, and traffic sources. Gain insights into why these SEO campaigns succeed and discover potential solutions for detecting and mitigating future threats. Learn about the motivations behind SEO, evaluate campaign metrics using tools like SimilarWeb, and understand the implications for web security.
Syllabus
Intro
Agenda
About me
Attack payload
Attack data
Source IP
First hint
Second hint
Third hint
Fourth hint
Overview
Analysis
What is SEO
What motivates SEO
SEO Campaign Evaluation
SimilarWeb
SimilarWeb Metrics
Conclusions
Questions
Taught by
OWASP Foundation
Related Courses
Writing for the WebOpen2Study Digital and Social Media Marketing
Salford Business School, University of Salford via iversity Digital Marketing Capstone
University of Illinois at Urbana-Champaign via Coursera Introduction to Google SEO
University of California, Davis via Coursera Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
IE Business School via Coursera