Analyzing and Benchmarking Audience Metrics for Google Play Growth

Discover the latest insights and tools for growing your app on Google Play in this 37-minute conference talk from Google I/O 2018. Explore the major updates to the Google Play Console's reporting capabilities, including new audience analysis features and win-back strategies. Gain valuable knowledge on improving organic discovery, revenue generation, and performance benchmarking. Learn how to optimize your store listing experiments for better conversion rates. Benefit from real-world case studies and best practices shared by Google Play ecosystem experts to effectively reach and engage billions of Android users globally.

Introduction
User Lifecycle
User Acquisition
Developers use cases
Engagement and monetization
User lifecycle journey