Steam Game Marketing Strategies and Best Practices

Dive into an extensive video lecture on Steam marketing strategies for indie game developers. Explore crucial topics such as setting realistic wishlist benchmarks, pricing strategies, release timing, trailer creation, demo effectiveness, and localization. Learn about wishlist velocity, popular genres, balancing gameplay and visuals, community building, and audience engagement across various platforms. Gain insights on game pricing, discount strategies, crowdfunding, free-to-play models, content updates, and development timelines. Address concerns about AI-generated games and receive practical advice on marketing your first indie game on Steam.

Waiting
Intro
Steam Marketing Benchmarks
I'm working on a small project and don't have 7000 wishlists
Does the game price affect Wishlist amount?
Should indies avoid releasing near a AAA game?
Cinematic trailer versus Gameplay trailer?
Demos used to be terrible, but now they're great, what changed?
What is Wishlist Velocity?
Does Chris do 1on1 paid consulting?
How can I share data with Chris for analysis?
How important is Localization on Steam?
Is there a good time of the year to release your game?
Should I spend money on visuals or paying for Streamers?
Where to hire artists to draw your Steam capsule?
Do indie co-op games do better than singleplayer games?
What are the popular genres in 2024?
What if your game has excellent gameplay but weak art?
Should I make my first game Free to build a community?
Where to find an audience for my game? Twitter? TikTok? Devlogs?
How long should a Horror game be?
How should I price my game?
How often should I discount my game?
What about crowdfunding?
Should I make a Free to Play indie game?
Should I make content updates to boost sales?
Should I delay my game to make it perfect?
Will AI flood Steam with trash games?
How long should I spend on my first game?
Outro