Adapting to Changing Times

Explore how John Seifert, CEO of Ogilvy & Mather, reshaped one of advertising's biggest legacy names to address industry challenges in this 15-minute conference talk from Web Summit. Gain insights into the company's transformation, including discussions on horizontality, growth strategies, marketing approaches, talent management, and adapting to the rapid pace of technological change. Discover how Seifert navigated the complexities of politics and technology while steering the agency through changing times in the advertising world.

Introduction
How has the company changed
The mess a year
Horizontality
Growth
Marketing
Talent
Politics
Technology
Pace of change
Outro