Acquiring and Keeping New Users - KPIs for Google Play Apps and Games

Learn essential KPIs for user acquisition and retention in Google Play apps and games in this 21-minute webinar. Explore top-of-funnel analysis methods, discover strategies to enhance app performance through illustrative examples, and gain insights into daily active users, deep linking, target audience identification, conversion optimization, retention patterns, engagement trends, churn reduction, and lifetime value calculation. Participate in a Q&A session to address specific concerns and deepen your understanding of effective user acquisition and retention techniques for Android applications.

Intro
Daily active users
Deep link
Target audience
Driving conversion
Retention
Early Retention
Retention Patterns
Engagement Trends
Churn
Lifetime Value
QA