Abandoned Cart Email Campaign with Google Tag Manager and Klaviyo

Learn how to implement an Abandoned Cart Email Campaign using Google Tag Manager and Klaviyo in this 20-minute tutorial. Discover the step-by-step process of tracking user actions, including identifying users, firing events at checkout and confirmation pages. Master the techniques to build an effective abandoned cart email sequence in Klaviyo, enhancing your e-commerce strategy. Gain practical insights on using custom listeners, testing your implementation, and leveraging tools like Drip and Vero for advanced email marketing campaigns.

Intro
The Plan
Google Tag Manager
Custom Listener
Testing
Summary