YoVDO

A Tough Pill to Swallow - The Race to Digitize Big Pharma

Offered By: Web Summit via YouTube

Tags

Digital Transformation Courses Search Engine Optimization (SEO) Courses Change Management Courses Innovation Management Courses Data Analytics Courses Corporate Strategy Courses Pharmaceutical Industry Courses

Course Description

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Explore the challenges and opportunities in digitizing the pharmaceutical industry through this insightful conference talk from Web Summit 2018. Join GlaxoSmithKline's Chief Digital Officer Karenann Terrell and The British Medical Journal's Ashley McKimm as they discuss the complexities of breathing new digital life into a major pharmaceutical company. Gain valuable insights into balancing consumer and corporate needs, optimizing supply chains and SEO strategies, and encouraging lab-focused professionals to embrace digital transformation. Discover the unique aspects of the pharmaceutical industry that make digital integration both crucial and challenging. Learn about the role of a Chief Digital Officer in a big health corporation and the strategies employed to drive digital innovation in this traditionally conservative sector.

Syllabus

A tough pill to swallow - the race to digitise big pharma


Taught by

Web Summit

Related Courses

Healthcare in India: Strategic Perspectives
Indian Institute of Management Bangalore via edX Pharmaceutical and Medical Device Innovations
University of Minnesota via Coursera Food Preservation Technology
CEC via Swayam Design of Experiments
Arizona State University via Coursera Innovate & Regulate: Drug Research, Costs, Clinical Trials & Approval
Davidson College via edX