A Marketing Solution for the Smartphone Era - Line's Approach

Discover how Line, the Asian tech giant, leverages connected data to collaborate with brand partners in this insightful 20-minute conference talk from Web Summit. Explore the evolution of marketing in the smartphone era, examining the competitive landscape and mobile-native strategies. Gain valuable insights into message list optimization and learn about Line's partnerships with industry leaders like Intel and Microsoft.

Introduction
Smartphone era
Smartphone competition
Mobile native
Message list
Intel
Microsoft