A Developer's Guide to Advertising

Explore the world of digital advertising in this 37-minute conference talk. Gain a comprehensive understanding of programmatic advertising, header bidding, and common tools used in the industry. Learn essential vocabulary, including ad inventory, impressions, and viewability. Discover how advertising works, from direct to indirect methods, and delve into the concept of header bidding. Examine useful tools such as wrappers, dev tools, and browser extensions for ad quality assessment. Address common misconceptions about redirect ads and the advertising ecosystem. Equip yourself with valuable resources and insights to better comprehend the ad code on your website and effectively communicate with your ad ops team.

Introduction
About me
Outline
Why Care
Vocabulary
Ad Inventory
Ad Impressions
Ad Server
Viewability
Page Views
CPM
Programmatic Advertising
Direct Indirect
Hundred Header Bidding
How Advertising Works
Useful Tools
Wrappers
Dev Tools
Network
Performance
Ad Quality
Browser Extensions
Misconceptions
Redirect ads
Ecosystem
The Advocate System
Resources