Crash Course in Packaging Design - Part 1

Dive into the first part of a comprehensive video tutorial on packaging design with Christina Jackson, hosted by Adobe Live. Follow along as Christina, a Logo and Brand Identity Designer, guides you through the creative process of designing quirky packaging for an organic snack pack. Learn about mood boards, logo design, illustrations, and final mockups while incorporating audience feedback into the designs. Explore topics such as font selection, client communication, social media content planning, brand palette creation, and illustration techniques. Gain insights into Christina's freelance journey, challenges, and inspirations. Discover useful tips on creating mockups, combining photography with illustrations, and refining design options. This tutorial offers a wealth of knowledge for aspiring designers and professionals looking to enhance their packaging design skills.

Start
Christina’s work and plan for Day 1
Mood boards and font searching
How many options to send clients
Planning content for social media
Creating a brand palette
Cheesie puns
Creating artwork for the Cheesie brand
Line profiles
Using the brush tool in AI for an organic feel
Christina’s freelance journey
Biggest challenges of freelance
Christina’s offerings
Where Christina’s ClubCreative name came from
Mockup resources
Illustrating basil leaves
Where Christina finds her inspiration
Christina’s favorite projects
Refining the illustration options
Creating a mockup - tips and preferences
Combining photography with the illustrations
Continuing placement of illustrative elements
Plan for day 2
Recap and wrap up