A Bold New Flavor of Entrepreneurship - Jeni Britton Bauer's Ice Cream Journey

Explore the entrepreneurial journey of Jeni Britton Bauer, an art student turned world-famous ice cream entrepreneur, in this 43-minute talk from The Aspen Institute. Discover how Britton Bauer followed her creative instincts and taste buds, dropping out of college to pursue her dreams. Learn about the role of entrepreneurs in the growth economy and the conditions necessary for launching successful innovations. Gain insights into starting small, pitching and launching a business, maintaining quality, and navigating traditional business models. Delve into topics such as grants, millennials, B Corp status, and the history of American ice cream culture. Hear about Britton Bauer's inspirations, including her grandmothers, cookbook influences, and the revival of the soda fountain tradition. Listen to audience questions and Britton Bauer's final thoughts on entrepreneurship and innovation in the food industry.

Intro
Introducing my grandmothers
Why start small and build
Pitch and launch
Main Street Main Street
Everything Bagel and Ice Cream
Maintaining Quality
Grants
Millennials
Traditional Businesses
Next Phase
Audience Questions
BCorp Status
Favorite Ice Cream Company
American History
The Soda Fountain
Online Alice
Cookbook Inspiration
Questions
Final Thoughts