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CardioThoracic Systems: A Business Case Study in Medical Innovation

Offered By: Yale University via YouTube

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Business Strategy Courses Stakeholder Analysis Courses Business Ethics Courses Capitalism Courses Customer Needs Analysis Courses Healthcare Industry Courses

Course Description

Overview

Explore a 46-minute lecture from Yale University's "Capitalism: Success, Crisis and Reform" course, focusing on the CardioThoracic business case. Delve into the barriers faced by CardioThoracic, including market competition, gatekeeper problems, alternative medical procedures, and customer need assessment challenges. Analyze the various stakeholders, their interests, and potential strategies. Examine interest misalignments, information asymmetries, and value discrepancies among the players involved. Learn about the case through structured chapters covering introduction, case discussion, competition analysis, buyer issues, and a comprehensive summary. Gain insights into the complexities of operating a business in the medical field and the challenges of selling innovative surgical procedures.

Syllabus

- Chapter 1. Introduction
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- Chapter 2. Case Discussion: Cardio Thoracic Systems
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- Chapter 3. Cardio Thoracic Systems: Competition
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- Chapter 4. Cardio Thoracic Systems: Buyer Issues
.
- Chapter 5. Case Summary: Cardio Thoracic Systems
.


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YaleCourses

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