Mitigating Brand Damage From a Cyber Attack

Explore strategies for mitigating brand damage resulting from cyber attacks in this 54-minute conference talk from BSides Tampa 2015. Delve into various types of damage, including direct, secondary, and third-level impacts. Learn about information assurance, monitoring techniques, and effective communication strategies during a crisis. Discover how to prepare for potential attacks, avoid decision paralysis, and navigate the blame game. Gain insights on handling data paralysis and the importance of not speculating during an incident. Conclude with a Q&A session to further understand brand protection in the face of cyber threats.

Introduction
I Love You Worm
The Enemy
The Fortress Mentality
Typical Situation
What is the Damage
Direct Damage
Secondary Damage
Third Level Damage
Information Assurance
Monitoring
What Makes News
Tell The Truth
Prepare
Decision Paralysis
Blame Game
Data Paralysis
Recap
Dont Speculation
Questions