Introduction to UX Design

Explore the fundamentals of user experience design

On this four-week course, created in collaboration with Canva, you’ll learn how UX design adds business value at all levels and across all teams, as it fosters collaborative thinking, drives engagement, and ensures greater business value.

You’ll learn to define UX and discover how a quality user experience is fundamental to repeat customers, recommendations, and referrals.

Recognise the crucial role of a UX designer

You’ll identify why UX designers are critical in driving customer experiences. They can drive for an enhanced user journey and create a frictionless customer experience, creating satisfied and loyal customers.

This means that UX designer jobs are in high demand, as more and more organisations recognise the importance of a seamless user journey.

Delve into the UX design process

On the course, you’ll explore the end-to-end UX design process and how it can be applied to business challenges.

You’ll learn how to use common tools and frameworks such as user personas, empathy mapping, and prototypes to better understand customers.

Contribute to quality UX in the world

By the end of the course, you’ll have the skills and knowledge to develop creative ideas and achieve a good user experience.

With learning based on industry expertise, you’ll explore how you can use UX design to improve your current role or how this new knowledge can help you stand out when applying for UX designer roles.

This course is designed for anyone interested in UX design.

It provides an introduction to user experience and how this knowledge can help improve business processes in many different fields.

• UX design challenges and personas
• Welcome to the course
• Introduction to UX
• Design challenges
• User interviews and personas
• Tools to understand your user
• Understanding user mindsets
• Empathy maps
• Journey maps
• Ideation and information architecture
• Ideation in UX
• Brainstorming and card sorting
• Information Architecture
• Developing your ideas
• Prototypes and wireframes
• Usability testing with prototypes
• UX designer skills