Use Einstein Features in Marketing Cloud
Offered By: Salesforce via Trailhead
Course Description
Overview
Enhance your digital marketing strategy with Einstein in Marketing Cloud.
- Activate Einstein features in Marketing Cloud.
- Gain insights on how your emails and journeys are performing in Marketing Cloud.
- Automate segmentation for email and mobile campaigns with Einstein Engagement Scoring.
- Select the best time and frequency for sends using Einstein tools in Marketing Cloud.
Syllabus
- Marketing Cloud Einstein Activation: Quick Look
- Activate Einstein Features in Marketing Cloud
- Einstein Messaging Insights: Quick Look
- Get to Know Einstein Messaging Insights
- Einstein Engagement Scoring in Marketing Cloud
- Explore Engagement Scoring
- Review Engagement Scoring for Mobile
- Use Engagement Personas in Journey Builder
- Einstein Send Time and Frequency Optimization
- Send Messages at the Right Time
- Send the Right Number of Messages
- Analyze Send Time and Frequency
Tags
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