Use Einstein Features in Marketing Cloud

Offered By: Salesforce via Trailhead

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Course Description

Overview

Enhance your digital marketing strategy with Einstein in Marketing Cloud.

Activate Einstein features in Marketing Cloud.
Gain insights on how your emails and journeys are performing in Marketing Cloud.
Automate segmentation for email and mobile campaigns with Einstein Engagement Scoring.
Select the best time and frequency for sends using Einstein tools in Marketing Cloud.

Syllabus

Marketing Cloud Einstein Activation: Quick Look

Activate Einstein Features in Marketing Cloud

Einstein Messaging Insights: Quick Look

Get to Know Einstein Messaging Insights

Einstein Engagement Scoring in Marketing Cloud

Explore Engagement Scoring
Review Engagement Scoring for Mobile
Use Engagement Personas in Journey Builder

Einstein Send Time and Frequency Optimization

Send Messages at the Right Time
Send the Right Number of Messages
Analyze Send Time and Frequency

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