Understanding Marketing Basics

Learn the key marketing principles and apply them to your business ideas.

Marketing is one of the most important functions in a business, determining how your audience connect with your product, and influencing the success of your business.

This course has been designed to take you through the basics of marketing. From the key concepts to marketing plans and strategies, you’ll develop the core marketing skills you need to grow a business.

Discover the importance of customer segmentation and how to choose the right target market

On this course, you’ll learn the techniques needed to profile and break down customer groups into segments. By using customer segmentation, you’ll be able to market your product around the needs of your target audience.

Lay the groundwork with the principles of the marketing mix

The marketing mix makes up the core foundation of every marketing endeavor. It consists of the 4Ps of marketing: Product, Price, Promotion, and Place.

This course will take you through each part of the mix to help you identify the key features and how to utilise them when developing your business.

International marketing: is it that different?

Different markets, just like individual customers, have their own wants, needs, and perceptions. It’s crucial to understand the distinctions between domestic and foreign markets to have the best chance of success.

You’ll compare the key differences between domestic and international marketing to learn how to approach expansion from a marketing perspective.

By the end of this course, with your new marketing skills in tow, you’ll be able to begin piecing together effective marketing plans and strategies to tackle different customer groups and markets.

This course is designed for anyone interested in understanding more about marketing and how to use marketing effectively within businesses.

This may also be of extra interest to anyone studying business at degree level or business at level 3.

• Introduction to Marketing
• Welcome to Course 2
• What is Marketing?
• Customers and Markets
• Weekly Wrap Up
• The Marketing Mix
• Welcome to Week 2
• The Marketing Mix: Product
• The Marketing Mix: Price
• The Marketing Mix: Promotion
• The Marketing Mix: Place
• International Marketing
• Weekly Wrap Up