Understand Your Web Users with Google Analytics
Offered By: Salesforce via Trailhead
Course Description
Overview
Use Google Analytics data to learn about your users, improve your website, and reach your business goals.
- Market smarter and boost productivity with our leading platform integrations.
- Sign up for a Google Analytics account, set your goals, and link with AdWords.
- Get key insights for your site with out-of-the-box Google Analytics reports & dashboards.
Syllabus
- Salesforce and Google Partnership
- Know Your Customer Better with Salesforce & Google
- Gain Marketing Insights and Drive Smarter Engagement
- Transform the Way You Work with an Integrated Platform
- Create Connected Experiences Across Platforms
- Google Analytics Basics
- Get Started with Google Analytics
- Create Your Google Analytics Account
- Define Your Goals
- Create Your Goals
- Link Your Google Analytics and AdWords Accounts
- Google Analytics Reports & Dashboards
- Get Started with Google Analytics Reporting
- Use Audience Reports
- Use Acquisition Reports
- Use Behavior Reports
Tags
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