Product Management Fundamentals

Case-based practical course on product management to build strong foundation in product concepts, process & frameworks

What you'll learn:

• A sound introduction to the world of Products
• Understand value and the value management journey that is critical to the lifecycle of all products
• Understand the Adaptive Productizing Process, a leading framework for product innovation
• Learn the nuances and career track of the Product Manager role
• Comprehensive exploration of product management fundamentals

Learn the relevant skills to get into the hottest role in tech today!

The most comprehensive and easy-to-understand introduction to Product Management, led by an Executive Product Leader. Supplemented by quizzes, resources, and a course completion certificate.

Description

A recent news article calls the Product Manager the 4th most important role in a company today, making product management one of the hottest jobs in the market. However, most people are unaware of what exactly a Product Manager does. Does the role require technical skills or business skills? And what is it about the role that demands extreme empathy with the customer?

This e-learning course by the Institute of Product Leadership is a foundational course that demystifies the role. Starting from the very basics of“What is a product?”,the course curriculum introduces students to theproductizing processand the skills and frameworks such asMarket Analysis, Strategic Planning, Product Planning, Go to Market and Sales Enablementrequired to design, launch, and nurture a product. Students will also be introduced to the role and career path of a Product Manager and thebusiness, technology and customer contextsa person needs to master to become a good Product Manager.

Although no prior knowledge is required, an appreciation or hands-on experience of how product and services companies operate is helpful.