PPC 101: Intro to Google & Facebook Direct Response Ads

Why & how to use pay-per-click/direct response marketing with Google Adwords & Facebook advertising

What you'll learn:

• Why traditional "brand awareness" marketing is fundamentally flawed
• Have concrete examples of pay-per-click, direct response Google & Facebook advertising success across industries
• Recite the 4 steps of the PPC sales funnel & 5 major types of sales leads
• Perform basic math calculations needed to conduct Google & Facebook PPC
• Explain ways to lower Cost Per Acquisition (CPA)/Customer Acquisition Cost (CAC)
• Calculate & explain Return on Investment (ROI)
• Explain the role of a PPC/direct response campaign manager
• Be able to find & hire PPC/direct response campaign managers or DIY

We are currently undergoing the greatest shift in advertising since the invention of the TV.

And it’s all because of Pay-Per-Click Advertising, also known as direct response marketing.

PPC/direct response advertisementson Google & Facebook are by far the cheapest, most effective and best way to grow customers forany product, good or service.

It helped me build a website to1 million page views PERDAY and sell it to famous tech entrepreneur Gary Vaynerchuk.Now I'm teaching you what Ilearnedin this 5-part, 1-hour course.

The introduction &5 modules of the course are broken down like this:

Introduction

• Who is JimWeber?
• Testimonial from famous tech entrepreneur Gary Vaynerchuk
• What is Pay-Per-Click/Direct Response Marketing?
• What will Ilearn from "PPC101"?

Module #1:PPCCase Study

• How Zingerman’s Deli used PPC to build a $15-million, mail-order business.

Module #2:Sales Flow

• The PPCSales Funnel &how to generate sales leads.

Module #3:PPCMath
• Elementary school-level formulas you need to knowand how tocalculate.

Module #4:Success Stories
• Successful uses of PPCto grow businesses, products or services across industries.

Module #5:Campaign Managers
• Everything you need to know about finding &hiring PPC campaign managers.

Conclusion

• Quick recap of the most important things you learned in Modules #1-5.

WHATTHISCOURSEIS*NOT*

This course is NOTa "how to"guide to creating and monitoring Google &Facebook ads. From my personal experience, it takes months tonot only use these PPCplatforms but also master them to a point where you make a positive Return on Investment. Unless you are planning to run Google &Facebook ads as your profession, it is a more efficient use of your time and money to hire a trustedcampaign managerand pay them either on commission or a percentage of your PPCad spend (30% or less).