Gamification & Behavioral Design: The Octalysis Framework

Gamification and Engagement Design beyond Beyond Points, Badges, and Leaderboards

What you'll learn:

• Understand how the brain works
• How to trigger motivations
• Be able to apply behavioral design to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships etc)
• Be able to identify the differences between White Hat Motivation (makes people feel powerful but not sense of urgency) and Black Hat Motivation.

Welcome to a transformative journey into the world of Gamification and Behavioral Design, led by the acclaimed expert Yu-kai Chou. Recognized globally for his pioneering work and contributions at elite institutions like Stanford, Harvard, Yale, and collaborations with industry giants including Tesla, Google, LEGO, IDEO, and Uber, Yu-kai Chou is the original creator of the renowned Octalysis Framework.

This intensive 3.5-hour course is designed to not just teach you about Gamification but to empower you with actionable skills and deep insights into human behavior. Through engaging video lectures, practical exercises, and real-world examples, you will gain a profound understanding of how the human brain works and how it can be influenced.

Course Highlights:

1. Comprehensive Learning: Covering 70% of the content from Yu-kai Chou's best-selling book, this course offers in-depth knowledge of Gamification principles and their practical applications.

2. Mastering Behavioral Design: Learn how to effectively trigger motivations and behaviors, and apply these insights across various aspects of life including fundraising, sales, team motivation, parenting, teaching, and relationships.

3. White Hat vs. Black Hat Motivation: Delve into the nuances of motivational psychology. Discover how White Hat Motivation can empower and inspire without urgency, while Black Hat Motivation creates urgency and obsession at the risk of burnout. Learn to strategically design experiences using these motivational frameworks.

4. Real-World Applications: Gain the ability to apply Gamification strategies in real-world scenarios. Whether it’s enhancing customer engagement, boosting team productivity, or enriching personal relationships, learn to reshape behaviors and actions effectively.

5. Interactive Learning Experience: Engage in thought-provoking discussions, quizzes, and hands-on projects that reinforce your learning and provide practical experience.

6. Community and Networking: Join a community of like-minded individuals and professionals. Share insights, discuss concepts, and network with peers and the instructor.

Who Should Enroll:

This course is ideal for professionals in marketing, human resources, education, and sales, entrepreneurs, designers, and anyone interested in understanding and applying gamification and behavioral science in their professional and personal lives.

Enroll Now:

Embark on a journey to understand the essence of human motivation and the art of influencing behavior. Transform your approach to engagement, motivation, and influence with "Actionable Gamification: Beyond Points, Badges, and Leaderboards." Enroll now and start reshaping the world around you through the power of Gamification and Behavioral Design!