Essentials of Software-as-a-Service (SaaS) Business

Learn the essentials of emerging field so that you can become the new business or marketing rockstar of SaaS!

What you'll learn:

• Discover the history and understand the reasons behind the rapid development and success of the SaaS industry today.
• Master the core elements of SaaS business models, including free trials, freemiums, and tiered subscriptions.
• Implement lean startup techniques to enhance your product development and marketing efforts.
• Understand the importance of customer feedback and iterative development in creating successful SaaS products.
• Develop effective pricing strategies tailored to different customer segments and usage patterns.
• Apply key SaaS business metrics to measure and improve the performance of your SaaS product.
• Analyze real-world case studies to see how successful SaaS companies have achieved growth and profitability.

What is Saas?

Have you ever heard about Software-as-a-Service (SaaS)? SaaS is a dynamic and rapidly growing segment of the IT industry where vendors provide "on-demand" software solutions over the internet. Lecturer Robert Barcik is going to take you through all the essentials of this lucrative business area.

In recent years, many companies have demonstrated the significant profitability of the SaaS model. However, the industry also sees a high failure rate among SaaS start-ups. Why does this happen? What could these start-ups do better? This course aims to answer these critical questions by exploring the key strategies, metrics, and best practices essential for building and sustaining a successful SaaS business.

Why choose this course?

• Insights from Industry Experts: In developing this course, we didn't just review the extensive literature available on SaaS — we also conducted in-depth interviews with 13 SaaS companies. Some of these companies shared honest stories about their failures, providing valuable lessons on what to avoid. Others revealed the secrets behind their success, offering practical strategies and insights that you can apply to your own SaaS business. This blend of theoretical knowledge and real-world experiences makes our course uniquely comprehensive and actionable.

• Up-to-Date Content: The course is regularly updated to include the latest trends and strategies in the SaaS industry.

• Personalized Support: I'm here to answer your questions and provide support throughout your learning journey. Whether you need clarification on course content or guidance on how to apply these concepts, I'm available to help ensure you get the most out of this course.

Content and Overview

This course begins with the absolute basics — we start by examining the history and evolution of SaaS, which provides you with a solid foundation for understanding its significance in the modern business landscape. As the course progresses, we explore advanced topics — SaaS-specific business strategies such as the Lean Startup approach, SaaS pricing strategies, and SaaS Business metrics.

Important: This course focuses on the business side of SaaS and does not cover the programming aspects. Instead, it emphasizes strategic planning, market analysis, and operational efficiency to help you build a successful SaaS business.