Basics of Email Marketing

This is an introductory course on Email Marketing. It helps learners understand the basics of Email Marketing.

What you'll learn:

• Gain Basic Understanding of Email Marketing
• Understand the various types of emails used by organizations
• Understand some ground rules for Email Marketing
• Understand some basic metrics used in Email Marketing

E-mail marketing is a form of direct marketing that uses e-mail as the delivery medium for communicating a marketing message to a group of people. This course will help learners understand some key topics of Email Marketing such as the types of emails, the metrics to be tracked, and the various components and basic rules for creatinga good email.