Mobile App Marketing for Absolute Beginners

In App marketing, push notification marketing, paid marketing, email marketing, App store optimization (ASO) and more.

What you'll learn:

• Will learn how to create mobile app user base spending with very little money
• Will learn how to create virality in mobile app
• Will learn how to optimize app to make search engine friendly
• Will learn how to use Facebook, Twitter, YouTube for App marketing purpose
• Will learn how to generate huge audience thorugh effective email marketing
• Will learn how effectively use push notification for app engagement

Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.

This course organized as

In-App Marketing (Low cost but very effective)

• Build virality into your app

• How virality in the mobile app works?

• Best practices of virality

• More Apps

• Update = $$

• In-App graphical banner Ad (cross-promotional)

Push Notification (Army for better app marketing)

• Why you should care about push notification?

• What is a push notification?

• Push notification best practices

• Analysis of a push message

• Advantage of push notification over SMS

• SMS vs. Email vs. Push Notification

ASO Basics

• Base components of ASO

• Importance of ASO | Why we should learn ASO

• ASO Principles

ASO Keyword Research Process

• The whole ASO Keyword research process in 10 steps

• Utilize long-tail keyword

• A practical example of ASO tools for Keyword Research like Appannie, SensorTower

• Practical case study ASO in Apps & Games

Practical ASO Implementation along with cool tricks in

• App Title

• Keyword Field

• App Description

• App Short Description

• App Icon

• App Screen Shots

• App Localization

• App Preview Video

• Review & Rating

Difference factor regarding ASO in Market Places

• Google Play Store vs. Apple App Store

Email marketing (For better app engagement)

• Why did email marketing need to get more downloads?

• Add an email subscription form to your app

• Create mobile-friendly email content

• Video content in email performs far better result

Paid Marketing

• Before paid marketing, ensure these points

• Get positive reviews from high traffic websites

• Know the type of ads for mobile apps

• Know marketing terms for mobile advertisers

• Know which advertiser suits best for your app/game

Social Network Marketing

• Why Facebook for mobile app marketing

• Facebook ads statistics

• Focus on business goal + reflect

• Facebook Ad analysis for mobile targeted user base

• Analysis of install ads: perfect choice for mobile apps

• Facebook contest: Effective marketing approach for mobile apps

• Why Twitter for mobile marketing

• YouTube marketing