A/B Testing and Experimentation for Beginners

Learn how to improve Landing Pages, Conversion Rate and Marketing ROI with AB Testing and Data Driven Decisions.

What you'll learn:

• A/B Testing is and how to use it to make better websites, ads and apps
• Understand how experimentation help them make better decisions and hence improve marketing and conversions
• Understand how you can improve conversion rates with A/B testing
• Landing Page Optimization using A/B testing
• Conversion Rate Optimization using A/B testing
• Optimize Email Marketing with A/B testing

Learn what A/B testing is and how you can use it to make data driven decision to help your marketing, conversion rate and and customer experience. The course will cover fundamentals of A/B testing, provide you the process that you can use to start A/B testing today, along withsome examples to get your creative juice going.

The applications for A/B testing are various, some of them are

• Product Changes - Web, Desktop, Mobile
• Marketing Messages
• Landing Page Optimization
• Creative design
• Call to actions
• Funnel conversions
• Search Marketing
• Conversion Rate Optimization (CRO)
• Growth hacking
• Learn how to setup an A/B test in Google Optimize

All major organizations such as Facebook, Google, Amazon, Microsoft, Twitter, etc. spend millions of dollars on A/B Testing. Understand the fundamentals so you can learn and apply too.

I have worked several major organizations and helped them deliver better marketing, better conversion and better customer experience using the content I will deliver in this course.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years.Ihave trained people from diverse backgrounds and have converted them into highperforming Digital Marketers and Analysts. I understand boththe technology and marketing side of business.I have dealt with many analytics technologieswaybeforeGoogle Tag manager existed and know the inner working of Digital Analytics.

I have extensivelyworked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them withData Driven Marketing Decisions.

In addition, I have developed various course and taught students from all over the world. I am onlineinstructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.