Social Media Marketing

Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, leveraging organic and paid to advertise, and creating effective content for each platform.

• Introduction to the Course
• Social media is a major component of any marketing strategy. Find out how this course can help you navigate this vital , and ever-changing world.
• Social Media Marketing Fundamentals
• First, it’s important to understand the social media landscape. Plan your approach with the help of two popular frameworks and align your strategy with the customer journey.
• Organic Social Media Campaigns
• In this lesson, you learn how to develop or adapt content for social media, how to make your content match the platform you choose, and how to create content that audiences will share.
  
• Paid Social Media Campaigns
• Discover how social media advertising works and dive into the current landscape.
• Introduction to Facebook-Meta Ads
• Facebook is a powerful social media platform with a massive audience worldwide. Gain hands on experience by setting up your Facebook advertising account and explore campaign objectives.
  
• Creating and Managing Ad Campaigns in Facebook-Meta
• You're now ready to run an ad on Facebook. Merge campaign objectives, audience targeting, the elements of an ad, and analyze its performance.
• Marketing Your Content
• The final project will be to create a social media organic and paid strategy for the PYUR Skincare brand.