Search Engine Optimization (SEO)

Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and analyze a website to give SEO recommendations.

• Introduction to SEO
• Learn what Search Engine Optimization (SEO) entails, where SEO belongs in the customer journey, and how search engines work.
• Keywords
• Learn the techniques that marketers use to make their sites as friendly as possible to search engines, including how to build and fine-tune your list of keywords.
• On-Site SEO: Optimize UX & Design
• Find out how to use the elements of a site -- including source code, tags, URL structures and site navigation -- to build your onsite SEO.
• Off-Site SEO: Link-Building
• Understand the principles of SEO further by using offsite optimization tactics, including link-building, a powerful SEO technique that you'll learn to use in your own campaign.
• SEO Audit
• Learn how to conduct both a content and technical SEO audit, and how to avoid bad SEO practices.
• Conduct an SEO Audit
• In this project, you'll analyze the findings of an SEO audit and offer and defend your top 5 recommendations for Search Engine Optimization.