Digital Marketing

Gain real-world experience running live campaigns as you learn from experts. Launch your career with a 360-degree understanding of digital marketing.

• Welcome to the Digital Marketing Nanodegree!
• Marketing Fundamentals
• This course covers the fundamentals of digital marketing, including the what, why, where, when, and how of marketing your business to the appropriate audience.
• Marketing Data and Technology
• Measurability is what makes Digital Marketing uniquely powerful. Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts. In this course, you'll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.
• The Electives: An Overview and Graduation Reminder
• Here you can find information on what is required for graduation and details on the five Digital Marketing Nanodegree elective courses
• Social Media Marketing
• Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, leveraging organic and paid to advertise, and creating effective content for each platform.
• Search Engine Optimization (SEO)
• Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and analyze a website to give SEO recommendations.
• Search Engine Marketing (SEM)
• Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.
• Digital Advertising
• This course is about effectively engaging audiences with digital advertising across websites, mobile apps, streaming videos and other types of digital content through programmatic technology, campaign planning frameworks, and the Google Ads self-serve campaign management platform. Consumers are increasingly spending more of their time online through a variety of connected devices. Advertisers can now promote their products or services through targeted display, video and audio ads in a way that is non-disruptive - and increasingly integrated into the digital experience for these customers.
  
• Email Marketing
• Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
• Congratulations!
• Congratulations on finishing your program!
• Career Services
• The Careers team at Udacity is here to help you move forward in your career - whether it's finding a new job, exploring a new career path, or applying new skills to your current job.