Digital Marketing Fluency

Becoming a digital marketer is a journey - let us be your guide. In this course, we give you a framework to help you organize and plan your approach.

• Welcome to Digital Marketing
• We will take you on a journey through the evolving digital marketing landscape. This course will teach the fundamentals to help you navigate and thrive in this fast-growing field.
  
• The Digital Marketing Framework
• We provide a framework to help you make the right decisions in a digital marketing environment.
  
• What: Your Business
• The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.
  
• Who & When: Your Customer
• Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey.
• Where: Marketing Channels
• There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose.
  
• Why: Marketing Objectives & KPIs
• Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.