UX Content Strategy Course (How To)

With so many websites and apps offering similar content and features, you need to provide a unique experience to compete - something memorable and enjoyable that resonates with your users. UX Content is how it’s done. From your home page and product descriptions down to your error messages, UX content can turn generic interactions into memorable experiences. By establishing a unique voice and personality, you can create an environment that welcomes, supports, and inspires users during their visit. So in this course, we’ll discuss why UX Content is so important, where you need it, how to create it, and how to ensure it’s effective.

What you'll learn

• Creating written, visual, and other forms of content to build user trust
• Identify where UX Content can support the needs and goals of users
• Establish a clear personality and voice that guides communication and content creation

UX Content Basics

Connecting with users in an emotional way helps create a positive user experience, and this is where UX Content comes into play. In this stage, we’ll define UX content, describe its benefits and importance, and explain the psychology behind connecting with users on an emotional level through content.

Chevron 3 steps

• Understanding UX Content

  4:37

• Why UX Content Matters

  4:43

• UX Content Basics

  5 questions

UX Content Attributes

In this stage, we’ll explain how effective UX Content can be descriptive, providing details in a way that speaks to the user and their goals; helpful, anticipating needs and questions, being clear and empowering the user; transparent, helping the user understand the true nature and values of the company; and inspirational, exciting the user to take action.

Chevron 7 steps

• Descriptive UX Content

  6:09

• Helpful UX Content

  6:08

• Descriptive and Helpful UX Content

  6 questions

• Transparent UX Content

  5:46

• Inspirational UX Content

  4:34

• Transparent and Inspirational UX Content

  6 questions

• Identify the UX Content Type

  8 questions

Creating UX Content

In this stage, we’ll discuss how to create the various pieces of UX Content that will appear within your website or app. We’ll also examine the process for choosing the more appropriate personality or voice for your content.

Chevron 10 steps

• Defining Personality

  3:30

• instruction

  Personality Trait Exercise

• Personality Trait Exercise

  4:59

• Review: Defining Your Personality

  4 questions

• Status and Error Messages

  5:12

• Help and Support Content

  5:07

• Review: Strategy for Messaging and Support

  6 questions

• Product Pages and Descriptions

  6:25

• Brand Identity and Values

  5:33

• Review: Strategy for Products and Brands

  6 questions

Implementing UX Content

Figuring out which UX Content you need can be challenging. So, in this stage, we’ll discuss how to determine your own UX Content needs, how to make sure this content gets created - no matter what kind of team you’re on - and how to evaluating your UX Content efforts.

Chevron 4 steps

• Who Is Responsible for UX Content?

  6:07

• Creating a UX Content Guide

  6:36

• Making UX Content Work

  5:04

• Review: Implementing UX Content

  8 questions