How to Build Your Business Through Blogging Course (How To)

C.C. Chapman, author of 'Content Rules' and 'Amazing Things Will Happen', presents his insights on how to start blogging, how to find ideas on what to write, and tactics and tools to create a variety of content that will build your audience and help you find new business.

Introduction to Blogging

Blogging represents a unique opportunity to drive people to your website and build your business. In this stage, C.C. explains how to start blogging, find ideas, and learn from others as you begin to develop your content marketing.

Chevron 6 steps

• What is Content Marketing?

  1:09

• Establishing a Digital Foundation

  1:27

• Finding Ideas

  1:29

• Learning from Others

  2:12

• Embracing a Creative Lifestyle

  2:15

• Introduction to Blogging

  4 questions

Creating Content

In this stage, C.C. explains how you can explore various forms of content - from text to images and video - to develop, plan, and promote your business blog.

Chevron 7 steps

• Playing to Your Strengths

  1:15

• Creating for Yourself, Not the Masses

  1:58

• The Importance of Images

  2:05

• Training Wheels

  2:13

• Editorial Calendars

  1:37

• Promoting What You Create

  1:39

• Creating Content

  5 questions

Finding Business

Making money through your blog requires listening, sharing, and a great deal of patience. In this stage, C.C. explains how networking, advertising, and other partnerships can help generate new business opportunities.

Chevron 4 steps

• Listening is Crucial

  1:54

• Get Off the Computer

  1:45

• Using Your Blog to Make Money

  2:28

• Finding Business

  4 questions

Moving Beyond the Blog

Your business blog isn't just a platform; it can be a stepping stone to exciting new opportunities for you and your business. In this stage, C.C. examines some of the next steps to consider beyond your blog, such as writing guest posts, writing books, and speaking at events.

Chevron 6 steps

• Become a Thought Leader

  1:27

• Guest Blog Posts

  1:13

• Traditional vs. Self-Publishing

  2:25

• Public Speaking

  1:38

• Closing Thoughts

  1:28

• Moving Beyond the Blog

  5 questions