Evaluating Design Course (How To)

An essential part of the UX design process is measurement and validation. This course will provide an overview of the methods available for measuring the success of a design including A/B testing, surveys, and usability testing. It will specifically deep dive into usability testing so that students will learn about what’s involved in running such a test, from preparing a test plan to presenting actionable findings.

What you'll learn

• Qualitative and Quantitative Methods
• Usability Studies
• A/B Testing
• Survey Design

Introduction

We begin with an overview of the 3 phases of research - Generative, Tactical, and Evaluative. We’ll discuss the types of questions you should be asking and what kinds of research methods are most appropriate for each one.

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• The Three Phases of Research

  4:24

• Understanding Qualitative vs. Quantitative Research

  2:52

• Categorizing Research Methods

  5 questions

Preparing for Usability Testing

Time to deep dive into the designer’s most commonly referenced design research method - usability studies. A usability study is a set of user interviews focused on evaluating the usability of an existing product or prototype.

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• Approaches to Usability Research

  2:20

• Usability Testing Basics

  5 questions

• Moderated Testing

  7:24

• Unmoderated Testing

  5:20

• Is Moderation Needed?

  5 questions

• Preparing for Your Usability Study

  1:25

• instruction

  Evaluate the Usability Test Plan

• Introducing the Usability Test Plan

  7:12

• Choosing Your Target Audience

  3:48

• Writing a Test Script

  2:10

• Making a Usability Test Plan

  5 questions

Running a Usability Study

Now that we’ve discussed how to prepare for a usability test, it’s time to learn how to run one. Here, we’ll observe a study in action and use it to discuss best practices and techniques. We’ll then begin to analyze the results and present strategies on how to write up a strong report. We’ll conclude with an overview of guerilla testing, a closely-related research method used during extremely tight timelines.

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• instruction

  Usability Test Script

• Running a Test

  6:00

• Moderator Best Practices

  3:18

• Moderator Techniques

  5 questions

• Analysis

  5:18

• The Write-Up

  5:35

• Research Headlines

  4 questions

• Guerilla Usability Testing

  7:17

• Guerilla Testing

  5 questions

Quantitative Methods

Once your product is live, you can continue to measure the effectiveness of your chosen design, discover just how people actually achieve their desired goals on your site, and test out alternatives in real-time.

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• A/B Testing

  6:00

• A/B Testing Analysis

  4:02

• A/B Testing Basics

  7 questions

• Funnel Analysis

  2:57

• User Survey Basics

  7:07

• Creating User Surveys

  7:14

• Analyzing User Surveys

  3:12

• Designing User Surveys

  6 questions