Transforming Citizen Participation

Explore innovative ways to communicate within the public sector

Citizen participation is an important part of democracy. It requires citizen involvement in public decisions as well as communication at all levels of the public sector.

On this four-week course, you’ll discover effective techniques to engage with stakeholders, manage new ideas, co-create solutions, and investigate opportunities across the public sector.

Get ahead in the ever-changing field of public service as you’ll explore the latest citizen participation practices. This understanding will help you analyse the new forms of deliberative, collaborative, and participatory decision-making that are evolving globally.

Discover the power of using social media and clicktivism

How people consume news has changed radically in recent years, fuelled largely by the emergence of social media platforms.

You’ll explore how these platforms could be used as a force for good and the techniques you can apply to harness social media.

Within this, you’ll unpack the concept of ‘clicktivism’ and how social media has made it possible for electronic, lower-cost activism.

Understand the concept of social listening

Delving into social listening, you’ll learn how to monitor the views of citizens and how to extract valuable insights from this.

You’ll also explore the presence of public servants of social media, and the opportunity of a ‘digital frontline’.

Study real-world social media strategies

Some social media strategies have been highly effective at disseminating information or fostering a sense of community, but others have been less so. You’ll explore both to understand the best practices in social media strategies.

This course gives you the opportunity to hone your skills and boost your CV as you learn from the experts at the University of Birmingham.

This course is designed for professionals who want to make an impact in the public sector at local, national, or international levels.

It will be of particular interest for those in key industries including local council and government, emergency services, or civil service.

• Can social media be a force for good?
• Welcome to Transforming Citizen Participation
• Welcome to Week 1
• Harnessing social media
• Citizen Power
• Week 1 Summary
• Is anybody there?
• Welcome to Week 2
• #sociallistening
• Frontline delivery
• Improved relationships?
• Week 2 Summary
• Push, pull or collaborate?
• Welcome to Week 3
• Real-world social media strategies
• Maijer and Thaen’s Strategy
• Implementation
• Week 3 Summary
• Trust them to tweet?
• Welcome to Week 4
• Social media ownership
• Case Study: Advocates for agents using social media
• Social Media and Senior Leadership
• Week 4 Summary
• Wrapping up