Plan Marketing Content and Strategy with Marketing Cloud Account Engagement
Offered By: Salesforce via Trailhead
Course Description
Overview
Combine lead generation and lead nurturing to create a total marketing strategy.
- Create a marketing strategy for your company with the help of Account Engagement.
- Discover best practices for combining lead generation and lead nurturing.
- Learn to generate leads and nurture those leads until they are sales ready.
- Supercharge your account-based marketing with artificial intelligence.
Syllabus
- Marketing Strategy with Account Engagement: Quick Look
- Create and Implement a Marketing Strategy
- Explore Marketing Strategies That Engage Customers
- Understand Marketing Automation
- Use Account Engagement to Support Your Marketing Strategy
- Integrate Lead Generation Into Your Marketing Strategy
- Integrate Lead Nurturing Into Your Marketing Strategy
- Account Engagement for Targeted Audiences
- Build Your Audience
- Get Started with Automation Tools
- Determine the Right Automation Tool
- Explore Einstein Features for Account Engagement
- Personalization in Account-Based Marketing
- Get Started with Account-Based Marketing
- Learn the Tools for Account-Based Marketing
- Build Your Account-Based Marketing Strategy
Tags
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