Develop Loyalty Programs to Enhance Engagement

Set up advanced loyalty processes and integrations to enhance customer engagement.

• Use real-time customer intelligence to target members with personalized promotions.
• Set up and manage the accrual process.
• Create and manage the redemption process for your loyalty program.
• Discover the uses of the Data Processing Engine for data transformation.
• Build, define, run, and monitor a Data Processing Engine.

• Loyalty Management and Data Cloud Integration
• Explore Customer Segments
• Set Up the Org
• Create a Segment in Data Cloud
• Set Up Loyalty Promotions with Data Cloud
• Process Transaction Journals for Promotions
• Set Up Rules for Accrual Processing
• Define Accrual Rules
• Create a Flow for Purchases
• Create a Flow for Engagement Activities
• Run the Accrual Process
• Set Up a Redemption Process
• Plan Redemption Requirements
• Create a Redemption Catalog and Decision Table
• Create a Flow and Run the Redemption
• Data Processing Engine in Loyalty Management
• Get Started with Data Processing Engine
• Transform Data with Nodes
• Design a Data Processing Engine Definition
• Data Processing Engine Definition Modeling
• Create a Data Processing Engine Definition
• Add Nodes to Complete the Data Processing Engine Definition
• Run and Monitor Data Processing Engine Definitions