Tourism Management at UNESCO World Heritage Sites (vol. 2)

Description

Thefirst volumeof the MOOC“Tourism Management at UNESCO World Heritage Sites”was publishedon FUN MOOC back in January 2018. It attracted the attentionof more than 6’500 learners from 166 countriesand provided insights into UNESCO’s principles and doctrines, Communication Technologies, Economy, Management and Planning, and more.

Thanks to its success, theUNESCO-UNITWIN Network “Culture, Tourism, and Development”has decided to launch abrand new second volume of the MOOC, with six new chapters(see “Course Schedule”).

This second volume is designed and run by aninternational network of universities: highly profiled researchers and professors share their knowledge with you in an accessible way on tourism at UNESCO World Heritage Sites.

Tailored topolicy makers, site managers, students and people active in the tourism industry, this new volume provides an introduction to tourism at UNESCO World Heritage Sites:focus of the course are heritage communication, management and marketing.

Plan de cours

• Week 1 : Tourism Marketing
• Week 2 : Site Management Systems
• Week 3 : Behavior and Satisfaction on World Heritage Sites
• Week 4 : Historical Memories and Tourism on World Heritage Sites
• Week 5 : Religious Tourism
• Week 6 : Tourism in World Heritage Cities