How You Decide: The Science of Human Decision Making

Join an award-winning professor and discover the surprising results from the field of decision science to learn how to make better decisions in all aspects of life.

• By This Professor
• 01: Thinking Scientifically about Decisions
• 02: The Two-System Model of Decision Making
• 03: The Role of Heuristics in Decisions
• 04: How Habits Make Decisions Easier
• 05: Self-Regulation and Choice
• 06: The Value Curve and Human Decisions
• 07: Emotional Influences on Decision Making
• 08: How Goals Guide Our Decisions
• 09: Reason-Based Choice
• 10: Mental Accounting as a Factor in Decisions
• 11: The Role of Mindsets in Decision Making
• 12: How Consistency Drives Decisions
• 13: Social Influences on Decision Making
• 14: Nonconscious Influences on Decision Making
• 15: An Evolutionary View of Decision Making
• 16: Regulatory Focus and Human Motivation
• 17: Decision Rules
• 18: How Context Influences Choice
• 19: How Framing Effects Guide Decisions
• 20: The Role of Memory in Decisions
• 21: Assortments, Variety, and Choice
• 22: How Evaluability Affects Decisions
• 23: Halo Effects and Choice
• 24: The Four Rs of Decision Making