Strategic Technology Management

Offered By: University of Illinois at Urbana-Champaign via Coursera

Course Description

Overview

The success of modern companies depends critically on their manager’s ability to generate strategic innovationwhich leverages technological and market changes. A key part of the equation is delivering new products that deliver exceptional customer value. Another essential element is implementing innovation initiatives effectively. The Strategic Technology Management specialization is targeted towards aspiring managers, managers at all levels, and entrepreneurs who lookto gaina well-rounded knowledge of technology managementthrough courses thatintegrate the areas of strategic innovation, customercentric product development, andmanaging innovation. Topics covered include: Understanding the strategic impact of technological change on markets Strategies to characterizeinnovation situations and develop strategic responses Business model and platform-centric innovation Understanding unmet customer needs to identify innovation opportunities Delivering new products that deliver exceptional customer value Designing organizations that navigate established and new businesses simultaneously Leading innovation teams Designing and leading change initiatives for innovation

Syllabus

Course 1: Technology Strategy: Creative Destruction
- Offered by University of Illinois Urbana-Champaign. The success of modern companies depends critically on their ability to manage and ... Enroll for free.

Course 2: Customer Centric Innovation
- Offered by University of Illinois Urbana-Champaign. Successful innovation starts with understanding customer needs and ends with a delighted ... Enroll for free.

Course 3: Managing Innovation: Ambidexterity, Teams and Leading Change
- Offered by University of Illinois Urbana-Champaign. You may have noticed that what is new often behaves differently than what has become ... Enroll for free.

Courses

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11 hours 37 minutes
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The success of modern companies depends critically on their ability to manage and respond to technological change. Innovation is continually challenging companies’ competitive advantages, giving rise to new business models, and stimulating new platform-based competition. Managers and entrepreneurs need to understand these strategic forces and how they impact firms and industries in the modern knowledge economy. This course explains how technological innovation affects the competitive dynamics of markets, and how managers and entrepreneurs alike can strategically manage these dynamics to maximize the likelihood of success. Drawing on many years of research, this course teaches various tools, concepts, and analytical frameworks that help to characterize and analyze strategic problems arising from innovation and technological change. It also offers appropriate strategic responses that managers and entrepreneurs can implement to achieve market leadership for their companies. In a nutshell, this course seeks to help managers and entrepreneurs navigate through the “gales of creative destruction” (a term coined by the famous economist Joseph Schumpeter) unleashed by technological innovation.
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7 hours 24 minutes
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Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.
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12 hours 27 minutes
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You may have noticed that what is new often behaves differently than what has become accepted over time, whether it is in a market, or a technology, or involves people and firms. Much research supports these general ideas, and one implication is that management of innovation often requires different approaches and skills than management in established arenas. This course helps you develop a perspective on managing innovation. That is, you will build your capability to lead and design your organization to effectively implement innovation initiatives and achieve their strategic intent. To do this, you will learn a set of frameworks, tools, and concepts that can help you address several important challenges in managing innovation. The first regards how to successfully implement innovation efforts within established firms and alongside established businesses. A second is leadership of new product development teams. The course also covers leadership of organizational change, which is often a critical part of driving innovation initiatives forward. Through covering these topics, the course will help you: - Analyze innovations and their impact on organizations - Articulate a research-informed perspective on innovation management - Utilize frameworks, tools, and concepts to address leadership challenges that arise in innovation

Taught by

Deepak Somaya, E. Geoffrey Love and Ravi Mehta