Technology Entrepreneurship: How to Start a New Venture

What does it mean to be entrepreneurial?

Being entrepreneurial is an exciting challenge and will help make your technology-based idea a reality.

In this free online course, you’ll learn from experienced technology entrepreneurs and educators from the University of Twente how to address three crucial questions along the path towards a financially sustainable venture. You’ll find out how to recognise, evaluate and exploit entrepreneurial opportunities.

This course is for entry-level students from all disciplines with an interest in technology-based entrepreneurship. It will be of particular interest to STEM students.

• Opportunity recognition
• About this online course
• What is entrepreneurship?
• What is Lean Startup?
• How to recognize opportunities
• How to evaluate opportunities
• Week review
• Opportunity development
• This week
• On customer value driven market segmentation
• Customer research in the lean startup
• Targeting and positioning
• Does your product fit the market?
• Week in review
• Opportunity exploitation
• From idea to implementation
• Identifying your network
• Network management
• What about business models and financing?
• Wrap up